Tell us what you do. Your login opens to the tools written for it.
Generic marketing copy is easy to spot and easy to ignore. A dentist and a body shop do not need the same follow-up letter, and neither one needs a tool that can get them fined. So the membership asks one question at sign-up — what kind of business is this — and puts you on the set below that fits, alongside the 27 general tools and the two marketplaces everyone gets. Nothing extra to buy.
Every pack carries the rule its trade actually gets in trouble over: a public review reply that never confirms someone was a patient, Reg Z disclosure on a dealer's payment ad, FTC endorsement rules at the gym and on a creator's sponsored post. The tool refuses before you have to.
For HVAC, plumbing, electrical, roofing and every trade that quotes in a driveway.
The job is won or lost in the hours after the estimate. These tools write the follow-up that gets the yes, the seasonal offer that fills the slow month, the review reply that keeps a 4.9, and the service page that gets found in your town — from the details you already have in the truck.
The sequence after a quote goes out — the job most contractors lose by not sending anything.
The spring and autumn campaign, with a reason to book now that is about the equipment rather than the discount.
The maintenance agreement explained so the value is obvious and the terms are not buried.
The page someone finds at 11pm with water coming through the ceiling. Written for that person.
How a big-ticket job can be paid for, with the terms stated rather than implied.
A finished job written up as a short story — the problem, what you found, what you did.
The bio for the team page and the on-my-way text — so the person at the door is not a stranger.
The card that goes to the street after a job — the cheapest work most contractors never do.
A whole campaign rather than one email — the sequence that fills a maintenance schedule.
What is covered, for how long, and what voids it — the document that prevents an argument later.
The rule it keeps. Never invents a price, a warranty term or a licence number. Every offer carries its conditions.
For brokerages, teams and agents who write more than they sell.
Twenty-seven tools for the writing an agent actually does: listing descriptions from the feature sheet, the neighbourhood guide that ranks, the open-house sequence, the price-reduction letter, the seller update, the sphere newsletter. Fair-housing safe by construction.
The MLS description and a longer version for the brochure. Property-based language only — it will not write the phrases that get an agent complained about.
Social posts for a new listing, a price change, an open house result or a closing — in several angles, sized for a caption.
The door-knock card, the neighbour email and the post for an open house, with the details in the right places.
An area page or buyer handout: what is there, how far, what it costs. Amenities and distances, never who lives there.
The seller appointment, written out: what you will do, what it costs them, what happens when. Sections you can put straight on slides.
The conversation nobody enjoys, written down: what the market has said so far, and what a change would do.
A letter to an owner whose listing ran out, that does not insult the last agent or promise the impossible.
A letter to an owner selling it themselves that respects the decision and gives them something useful either way.
The messages after a showing, a lost offer or a long silence — a sequence, not one note.
Turns the comparables into something a seller can follow — what the numbers say and what they mean for the asking price.
The weekly rate note for your list and your agents, written so it means something — and disclosed properly if you put a number in it.
What pre-approval actually is, what you need from them, and what it does not promise. For the borrower who has never done this.
Conventional against FHA against VA against USDA, in the borrower's terms — what each needs and who it tends to suit.
The approach to an agent you want referrals from, built on what you actually do for their clients.
Contract to keys, week by week: what happens, what you need from them, and what stalls a file.
Cash-out against HELOC against a renovation loan, for the owner who wants to borrow against a house they already have.
The handout for a finished spec or a model: what is in it, what grade it is, and what a buyer would not notice but should.
What to say in each room, in order, with the question that gets them talking.
Contract to keys for a custom build: what happens at each stage, what the buyer decides, and when it is too late to change.
The case for the development and for a particular lot — what is there, what is coming, and what the lot itself gives you.
The letter around a final walkthrough: what gets looked at, what counts as a punch item, and what happens after.
How construction financing pays out, written for the buyer who has only ever had a normal mortgage.
The advert for an agent, built on the split, the leads and the training rather than on the word opportunity.
The first week for a newly signed agent, laid out day by day so nothing gets forgotten.
What the brokerage gives an agent for the split, in sections you can use in a meeting or on a page.
A joining, a promotion, a milestone or a new office — written so it reads like news rather than a press release.
Feedback for an agent on a listing that is not moving — what to look at, in the order a broker would look at it.
The rule it keeps. Fair Housing Act language is enforced on every output. No steering, no protected-class hints, no invented figures.
For practices that want new patients without a compliance headache.
The new-patient offer with its exclusions visible, the treatment explainer for a nervous patient, the recall sequence that respects a phone other people see, and the review reply that protects the practice.
The new patient special, written so the exclusions are visible and nothing is promised that a dentist cannot promise.
A crown, a root canal, an implant or aligners, explained to someone who is nervous and does not know the words.
The handout that goes home with them, in language that survives an anaesthetic wearing off.
What their plan is likely to cover, what it will not, and how to pay for the rest — without pretending it is simple.
The sequence for a patient who is overdue — text and email, escalating politely, never nagging.
What to say to someone in pain, on the phone, on the website and after hours.
An implants, ortho, cosmetic or sedation page written to be found and to answer the money question honestly.
The follow-up after a plan was presented and not accepted — what it is for, what it costs to wait, no pressure.
A note to a patient who sent someone, or to a referring office — short, specific, and privacy-safe.
Three replies to a review — and the one rule that matters: a public reply never confirms someone is a patient.
The rule it keeps. A public reply never confirms someone is a patient. No outcome claims, no "specialist" without the credential.
For primary care, specialty groups, urgent care and therapy practices.
Service-line pages, condition explainers that stop where a clinician begins, provider bios that state only the credentials supplied, reminders that carry no clinical detail, and billing explainers that answer the question people are actually angry about.
A clinic, department or service line described for the person choosing where to go.
Patient education on a condition — general, careful, and ending where a clinician takes over.
Everything a new patient needs before the first visit, so the front desk stops answering it by phone.
Reminders and the follow-up after a missed appointment — short, kind, and carrying no clinical detail.
Deductibles, copays, what an EOB is, and why the bill arrives weeks later — explained without defensiveness.
A bio that reads like a person and states only the credentials that were given.
The after-visit handout, in language that works when someone is tired and worried.
Three replies that acknowledge the experience without confirming the person was ever a patient.
The letter to a referring practice about what you offer and how to send a patient — clinician to clinician.
A posting for a clinical role that says what the job is actually like — ratios, call, support.
The rule it keeps. HIPAA-aware on every surface: reminders and review replies carry no PHI, and nothing diagnoses.
For new, used and independent dealers with a sales floor and a service drive.
Vehicle listings from the equipment sheet, sales-event ads with the disclosure carried properly, finance explainers, the unsold-lead sequence, and the service offers that bring the buyer back.
The listing for one vehicle, written from the equipment list rather than the same six adjectives every dealer uses.
Posts for a new arrival, a price change or a segment round-up, in angles that are not just a photo and a price.
A model-year clearance, a holiday event or a manufacturer offer, with the disclosure carried properly.
How financing works at your store — the steps, the paperwork, and what actually moves a rate.
The comparison, honestly — including the cases where leasing is the wrong answer.
The letter around an appraisal — what the number is based on, and what would change it.
Service specials, seasonal work and the reasons to come back to the dealer rather than the quick-lube.
The customer-facing notice for a manufacturer recall — clear, unalarming, and never softened.
The sequence after someone walked, in the order a good salesperson would send it.
The days after delivery: making sure it went well, then asking for the review at the moment it is deserved.
The rule it keeps. An advertised payment triggers Reg Z. If the terms are not supplied, the tool stops rather than guesses.
For body shops and repair shops that compete with the insurer's preferred list.
Estimate follow-up, the insurance-claim explainer, repair-status texts that stop the phone ringing, the "why our quote is higher" letter, and the right-to-choose explainer — written inside the law.
The sequence after an estimate went out and the car did not come back.
How a claim actually moves through a body shop — adjusters, supplements, OEM versus aftermarket, the deductible.
The texts that stop the phone ringing: where the car is, what changed, when to expect the next word.
When yours is higher than the other shop's — the letter that explains it without running them down.
What steering is, what a DRP is, and why the customer picks the shop — stated within the law, not against the insurer.
Three replies to a review — including the ones about time, because it is always about time.
The rule it keeps. Never says the insurer requires a shop. Never promises a completion date. Never disparages a named insurer.
For home-care agencies, assisted living and the people who answer the phone at midnight.
The family follow-up that helps before it sells, the caregiver hiring ad that finds people who stay, the "is it time?" guide families search for, the referral letter to the discharge planner, and the weekly family update.
The sequence after an adult child calls about a parent — patient, useful, never pushy.
The job ad that finds caregivers who stay — honest about the work, clear about the pay.
The guide families search for at midnight: the signs a parent needs help, and what the options are.
To the discharge planner, the social worker, the elder-law attorney — what you do, how fast, how to reach a human.
The note to the family after a visit or a week — factual, warm, and inside what you are allowed to share.
Three replies to a family's review — and never a word that identifies whose parent it was.
The rule it keeps. Never describes a client identifiably, never promises a medical outcome, never calls a caregiver a nurse.
For agencies and advisors regulated by the department of insurance, FINRA or both.
Policy-review invitations, life-event outreach, the renewal explainer that answers "why did my rate go up", the referral ask that is legal in your state, product explainers, and review replies that never discuss the policy.
The annual review invitation that gives a reason to sit down — without promising a saving.
New baby, new house, new business — the note that says what changes and offers a conversation.
Why the premium went up, in sections a client can read without calling — and what they can do about it.
Asking a happy client for an introduction, in a way that is legal in your state.
Term life, umbrella, an IRA — what it is, who typically considers it, what the trade-offs are. Education, not advice.
Three replies to a review about a claim, a rate or a callback — that never discuss the policy.
The rule it keeps. Never guarantees a rate, return or saving. Never gives individual advice. Licence number carried where supplied.
For restaurants, bars, caterers and the owner who also does the marketing.
Menu descriptions from the actual ingredients, the catering pitch, the Tuesday promotion, reservation reminders, the seasonal menu announcement, and the review reply that never argues.
Dish descriptions from the actual ingredients and method — appetite without adjectives you cannot back.
The pitch to the office manager, the wedding planner, the family — what you can do, for how many, from what price.
Tuesday. The promotion that fills it without training people to wait for the discount.
The confirmation, the reminder, and the note after an empty table — polite, and clear about the policy.
The new menu, announced on what is actually new — the produce, the dishes, the date.
Three replies to a review about the food, the wait or the server — never defensive, never a coupon.
The rule it keeps. No health or allergen claim the kitchen did not state. No source named that was not supplied. Alcohol copy never encourages volume.
For salons, spas, barbers, med-spas and independent stylists.
The rebooking text before the colour grows out, no-show recovery, the new-service launch, stylist bios, the membership pitch with cancellation as prominent as the price, and review replies that never blame the client's hair.
The text that gets the next appointment on the book before the colour grows out.
After the empty chair — the message that keeps the client and states the policy without a lecture.
A new treatment or service announced on what it is and who it suits — not on what it will make anyone look like.
The bio a new client reads before choosing a chair — what they are good at, what they trained in, who they are.
The monthly membership or series, explained with the terms in the same size as the savings.
Three replies to a review about the colour, the cut or the wait — no redo offered in public, no client named.
The rule it keeps. Never promises a result. No "permanent", no "erases", nothing medical unless a licensed provider is named.
For gyms, studios, trainers and wellness businesses.
Trial-pass follow-up that converts on the experience they had, lapsed-member win-back without guilt, class descriptions that bring the right people, member stories with consent, and challenge launches sold on structure.
After the free week — the sequence that converts on the experience they had, not a countdown.
To the member who stopped coming — without guilt, with a reason to walk back in.
What happens in the class, who it suits, what to bring — so the right people show up.
A member's story in their words, with the consent line, and without turning it into a promise.
The six-week challenge, sold on the structure and the community — not on a number of pounds.
Three replies to a review about the contract, the crowd or the coach.
The rule it keeps. FTC endorsement rules built in. No weight, inches or body outcomes. Every offer states its term and how to cancel.
For clinics, hospitals, groomers and boarding.
Wellness reminders that name the pet and not the chart, post-visit care notes, the new-client welcome, a sympathy note that says the right amount, service pages, and review replies that protect the practice.
The vaccine, dental and annual reminders — friendly, specific about the due date, silent about the chart.
The go-home instructions, from the vet's notes, in language a worried owner can follow at 9pm.
Everything before the first visit — records, parking, what a first exam includes, how payment works.
After a loss — the note from the clinic that says the right amount and nothing clinical.
Dental, surgery, urgent care — the page that explains what you do and what moves the cost, without diagnosing anyone's dog.
Three replies to a review about the bill, the wait or the outcome — that never discuss the pet.
The rule it keeps. Never diagnoses, never recommends a dose, never confirms a pet was seen in a public reply.
For festivals, fairs, races, venues and destination marketers.
The sponsor pitch with last year's numbers labelled honestly, the vendor call with the fees up front, the ticket sequence with a true reason to buy now, the press release a newsroom can run, and the thank-you that sets up next year.
The pitch to a business — what they get, what it costs, and last year's numbers labelled as last year's.
The call for food trucks, makers and exhibitors — the fee, the footfall, the rules, honestly.
From on-sale to gates open — the emails and posts, each with a reason to buy now that is true.
The release a newsroom can run without rewriting — who, what, when, where, a quote, a contact.
Recruiting the people who make it run — the shifts, the perks, and the truth about the sun.
To sponsors, vendors and volunteers after — the numbers that are real, and the ask for next year made lightly.
The rule it keeps. Every sponsor benefit stated is one you supplied. Attendance is always last year's, never a forecast.
For organisations that raise money and recruit hands with a staff of two.
The donor appeal with one story and one ask, event invitations, volunteer recruitment, the quarterly impact update, the business sponsor letter, and the thank-you that arrives within a week.
The year-end or campaign letter — one story, one ask, the numbers you can prove.
The gala, the service, the open house — what it is, why come, what it costs, how to RSVP.
The ask for hands — the shifts, the tasks, who it suits, what they get back.
The quarterly note to donors — what their money did, in the numbers you have and one story.
To a local business — what sponsoring gets them, what it does for the cause, and the ask.
The thank-you that arrives within a week and says what the gift did — not the receipt.
The rule it keeps. Every impact figure is one you supplied. Tax language only where 501(c)(3) status is stated.
For gaming, hospitality, entertainment and the marketing team that runs all three.
Promotions, entertainment calendars, dining and hotel copy, player-club messaging and review replies — written for adults 21 and over and inside the state's gaming advertising rules.
A drawing, a multiplier, a free-play offer or a giveaway, written with the rules and the age line where they belong.
A winner post that celebrates the moment without suggesting the reader is next.
Concerts, comedy, fights and seasonal nights — the listing, the social post and the email.
What the card gives them and how the tiers work, in plain terms rather than a benefits grid.
The steakhouse, the buffet, the sports bar — menu blurbs, specials and the page copy.
A stay package with the rate, the inclusions and the blackout dates where a guest will see them.
A note to a player who has not been in for a while — an invitation, not a nudge to gamble.
The official rules in a form a player will actually read — entry, format, payouts and the tie-breaks.
The approach to a tour operator, a club or a group organiser, built on what the group actually gets.
The signage, the web page and the staff wording — written to be read rather than to satisfy an inspector.
The rule it keeps. Every piece carries the 21+ statement and the responsible-gaming line the state requires.
For licensed dispensaries in states where the rules change by the quarter.
Product descriptions from the COA, menu copy, deals, education, budtender notes, SMS with consent wording, and a store page that has to rank and has to comply.
Descriptions written from the lab result and the grower's notes — no effects claims, no medical language.
The category headers and short lines that make a menu readable without describing effects.
A discount or a daily deal that stays inside the state's promotion rules and off the platforms that ban it.
How the formats differ, what a COA says, how to read a label — factual education with no claims in it.
A new brand, drop or format announced on the facts: who makes it, how it is made, what is in it.
Internal notes for staff: the product facts, the questions customers ask, and the answers they are not allowed to give.
How the points work and what they get, without turning volume into a reward in itself.
Messages to an opted-in list, with the consent and opt-out wording the channel requires.
The page that has to rank and has to comply: hours, ID rules, what is on the shelf, how ordering works.
Captions for the platforms that allow it, written to survive moderation as well as the regulator.
The rule it keeps. No effects claims, no medical language, and it refuses to write for the platforms that ban cannabis advertising.
For agencies, consultants and freelancers selling marketing to everyone else.
The pitch to a prospect who has been burned once, the monthly report written in plain words, the scope document that prevents the argument, the audit findings that sell the work by being genuinely useful, the lost-client win-back, and the case study with its numbers labelled honestly.
The pitch to a prospect who has already been burned once — what you do, what it costs, what you will not promise.
The month in plain words: what moved, what did not, what you are changing — from the numbers you paste in.
What is in, what is out, what you need from them, and when — the document that prevents the argument.
The free audit written up so it is genuinely useful — and so the gaps sell the work for you.
To the client who left — honest about why, without begging.
One client's story with the numbers labelled honestly — the period, the spend, and what else was running.
The rule it keeps. Never states a ranking, a lead count or a return the client did not actually get, and every figure carries its period and what else was running.
For broadcasters who went independent, podcasters, newsletter writers and creators who sell their audience.
The brand partnership pitch, the rate card with usage and exclusivity written as plainly as the prices, sponsored copy in your own voice, the media kit a marketing manager can forward, the episode brief with the uncomfortable question placed where it gets answered, and the weekly newsletter.
The one-page pitch to a brand — who watches, what you would make, what it costs.
What each thing costs, what the brand gets, what happens with usage, revisions and exclusivity.
The caption or script for a paid post — in your voice, with the disclosure where the FTC wants it.
The bio, the audience, the past work — written so a brand's marketing manager can forward it.
The outline, the questions and the cold open for an episode or segment — from the subject you name.
The weekly email that keeps an audience you own — in your voice, with the sponsor handled cleanly.
The rule it keeps. FTC endorsement rules built in: every paid or gifted post is disclosed up front and in the spoken audio, never buried in hashtags, and no audience figure appears that you did not supply.
One price. Pick the industry at sign-up. Change it any time.
$197 a month for the platforms, the marketplaces, the general toolkit and your industry's tools together. One-time onboarding of $197, waived on annual. No contract, 21 days to change your mind. Not on the list? Start on the general membership — it is what the industry sets are built on — and tell us what you'd want.